1. Introduction

The Namibia Small-and-Medium-Sized Enterprise (SME) Portal Site developed by the Ministry of Trade and Industry is a tool which enables to disseminate SME information to Namibia, Africa and the rest of the world. The aim of the SME Portal Site is to develop local economy through sales promotion of SMEs, facilitating the establishment of partnership among international organizations, private sectors and NGOs.


2. Background

The population of Namibia is small for its area, but its unemployment rate is relatively high. In recent years, there are increasing number of local entrepreneurs starting medium and small businesses and that helps revitalize the local economy since there are not many big companies in the region.

The challenges which many of those SMEs now face are as follows;

  • ¬†Purchase costs are high because of small lot orders.
  • Suppliers and customers are limited since most SMEs are based in rural areas.
  • Most of the SMEs have not developed products which reflect the needs of consumers.
  • Most of the SMEs have low technical skills.
  • Their productivity is low because of a lack of equipment.
  • Poor quality control capacity.
  • Many SMEs do not have enough retail and factory spaces.


However there are a lot of SMEs that devote their managerial efforts to improving technical skills, enhancing managerial capacity and meeting the needs of local communities with only limited management resources. The strengths which many of those SMEs have are as follows;

  • Making an effective use of unique regional resources: endemic animals and plants, minerals, etc.
  • Producing goods using traditional art and craft skills.
  • Producing unique products making use of original skills and designs.

In addition, there are some SMEs that have successfully capitalized on their strengths to overcome their business challenges and become good-standing companies with the support from the government, international organizations, private sectors and NGOs.


3. Objectives

The objectives are to enhance livelihoods in local communities as well as to meet needs of potential customer in the world by the following measures;

i) Sales promotion and sales expansion

  • Namibia and the rest of Africa
  • Europe
  • North and south America
  • Asia and Australia
  • and the rest of the world

ii) Building of partnerships with private sectors, international organizations and NGOs as follows;

  • Finding suppliers to obtain reasonable and unique raw materials.
  • New Product Development for high-value-added products in order to achieve greater profit margins.
  • Exploring new business opportunities by sales agents to penetrate into a new market.
  • Promoting domestic production by introducing overseas facilities that are not used domestically.
  • Having technical training in order to improve the quality of their products and services.
  • Having managerial training in order to enhance comprehensive administration.
  • Preserving traditional art and craft skills.


4. Operation

Directorate of Industrial Development, Ministry of Trade and Industry of the Government of Namibia.